Line I Love: Auguste the Label

Line I Love: Auguste the Label Willow Day Maxi

Hi pretties! Hope everyone had a wonderful weekend! I’m still on my no complaining challenge… follow up post to come this week! For now, I wanted to introduce one of my favorite brands for flowy, dreamy, bohemian gypsy inspired pieces: Auguste the Label. For all my ladies channeling Stevie Nicks or any other bohemian style icon, this brand is for you.

As you can probably tell by now, I’m a sucker for easy breezy pieces that are relaxed and effortless. I’m also a huge sucker for florals and all other prints. Hailing from the gorgeous Byron Bay in Australia (which I NEED to visit ASAP), Auguste the Label checks every single one of my boxes when I’m shopping. Loose and flowing with feminine cuts and delicate prints, Auguste is perfectly girly and bohemian, probably my favorite combo.

woman wearing Auguste the Label off shoulder maxi dress

woman in the outdoors wearing Auguste the Label off shoulder maxi dress

woman pictured in the outdoor

Line I Love: Auguste the Label

This particular off the shoulder dress makes me feel like a woodland creature-fairy and want to run through fields of grass and a forest, which is exactly what I did for these photos. Off-the-shoulder anything is still going strong – so happy because I LOVE the OTS silhouette. What’s great about this particular dress is it isn’t as constricting as some OTS tops/dresses. Somehow you’re still able to move your arms around freely (dinosaur arms, no more!) without worrying about falling out everywhere. Total win.

I absolutely LOVE the unique patterns Auguste The Label is known for. They’re so unique, but still feminine and not overdone. As you guys know, I love a good pattern play moment.

And a funny story about this dress – I ordered it off a waitlist and after what felt like months of waiting, I ended up receiving the dress in the wrong size! Turns out my dress had been shipped to someone in NorCal and I had received hers. Luckily, she was super sweet in coordinating a mail swap, otherwise my dress would have been lost and gone forever. A small mishap, but one in which I am very grateful for the kindness of strangers. Good people are out there and show themselves in many ways.

woman in the outdoors wearing off shoulder maxi dress

woman posing in the outdoors wearing off shoulder maxi dress

woman smiling and wearing off shoulder maxi dress

So excited to wear this dress through the rest of the summer and into the fall! I can’t wait to pair it with a jacket and booties once the weather cools down. Speaking of cooling down, I am loving all of the new fall arrivals that are hitting stores now and cannot wait to incorporate the fall trend forecast into my upcoming posts – stay tuned for lots of goodness coming your way! And if there’s anything you ever want me to write about, please let me know : ).

Shop the Outfit

Shop this outfit and my favorite Auguste the Label picks below. I’m a huge fan of Aussie brands and have found myself shopping from the land down under more times than I can count over the past year. The fashion is so on point (I swear I love EVERYTHING) I’m willing to deal with the hassle of having something shipped all the way from Australia to the states. Luckily, more and more US stockists are stocking Aussie labels, so keep an eye out the next time you’re browsing in store or online!

Do you have any favorite Aussie brands? Please share below!

xx, Amy

dress: auguste the label | shoes: schutz (similar)

photos: lauren miller

63 Discussion to this post

  1. Jessi Malay says:

    These photos are stunning! Absolutely gorgeous.

    XO, Jessi
    http://www.mywhiteT.com

  2. Polly says:

    What a pretty dress! Love the off the shoulder look!

    Polly
    http://gemsandjoy.com

  3. carolina says:

    i love that dress its so pretty!!!

    http://www.carolinapinglo.com/

  4. Stunning photos, I love that dress! xx

  5. Totally love this boho look and you couldn’t chose a better spot for the pictures. The dress is effortless and sexy 🙂
    I love it!!!
    xx
    Aurelie | http://www.surface85.com

    • Amy Zhang says:

      Thank you so much, Aurelie! I’m a little obsessed with this dress at the moment. And I love love being i nature so I just had to take photos outside! Thanks for reading : ) xx

  6. ~ carmen ~ says:

    What a dress!! It’s so beautiful & romantic. It tells a story of its own. I could certainly see it paired with booties & a jacket for fall. :]

    // ▲ itsCarmen.com ▲

  7. This dress is just amazing! Beautiful summer image and wonderful photo!
    http://www.recklessdiary.ru

  8. Wow, talk about fate! So lucky for the mail swap bc this dress was made for you! I love the floral pattern and the ruffled front slit. Such a gorgeous dress. I am also a HUGE fan of all these Australian labels! They make some amazing stuff don’t they? Your photos are always so stunning and I look forward to your posts! xoxo, Christine
    http://dailykongfidence.com/

    • Amy Zhang says:

      Thanks Christine! Actually not so much fate as a kind soul helping remedy an error on the brand’s part. Very lucky it was put in the right hands! And yes, Aussie labels are the best!! Have you visited Australia? I’d love to go and see their amazing street style in person myself! Have a beautiful day babe xx

  9. Beautiful dress, love the color! It looks great on you!

    http://violettedaily.com/

    • Amy Zhang says:

      Thank you babe!! I’ve always been wary of wearing red or any derivative (other than PINK haha) but it’s grown on me so much lately. Thanks for reading! xx

  10. Rachelle says:

    that dress is simply gorgeous on you, love this!

    xo
    PinkSole

  11. aurore says:

    This dress is so beautiful !!! xx
    Aurore
    http://cottonandwild.blogspot.fr/

  12. Danielle F says:

    these photos are gorgeous and i love the dress!

    http://www.avecdanielle.com

  13. Missy May says:

    This is a fab dress! I love how relaxed it is, but it has a sexy appeal to it. You look amazing and yes, I’m a sucker for anything and everything print. 🙂

    http://missymayification.blogspot.co.uk

    • Amy Zhang says:

      Thanks so much Missy! So happy you stopped by today. It somehow is relaxed but sexy at the same time! I truly appreciate the kind words : ) have a beautiful day xx

  14. thenomisniche says:

    These pictures are jaw-droppingly gorgeous! This dress is the perfect mix of bohemian and feminine – I love everything about this post!

    Love, Lindsey
    http://www.thenomisniche.com/

  15. Lauren Nakagawa says:

    Your hair! Love it. Koalas really are making the best labels nowadays 😀

    xx
    Lauren
    http://www.shoesandsashimi.com

    • Amy Zhang says:

      Seriously LOL-ed reading your comment. Love me some koalas!! And thank you SO much. It was my first time coloring my hair and needless to say I was terrified! Still getting used to it but it’s a fun change. Thanks for reading Lauren xx

  16. Love Of Mode says:

    Such a dreamy post! You look gorgeous in this dress, and the pictures set the perfect vibes!

    XoXo,

    Tamara – LoveofMode.com

  17. Dylana says:

    You look amazing! I love that dress!

    xx

    http://www.dylanasuarez.com

  18. kadi lv says:

    Stunning pictures ! And the dress look really gorgeous, I really like the boho style 🙂

    xoxo,
    http://www.kadi-lv.com

  19. Jennsemble says:

    Love this effortless off-the-shoulder dress! Totally perfect for the summer 🙂 I’m glad you’re still on your no complaining challenge, can’t wait to hear how it went!! You look amazing! Hope you’re having a wonderful day!

    XO Jenn
    http://www.jennsemble.com

  20. I love your blog Amy! Your style of writing is very fun and entertaining:) And I couldn’t agree more, this brand is beautiful! I love their pieces and you wear them so well <3
    XO
    Erika
    http://www.wanderwithlove.co

  21. Daniel says:

    Really cute summer look! Nice dress!

    Daniel x
    The Daniel Originals | Instagram: danielpoonvignez
    New Post: Brown Hair

  22. wordsbykatie says:

    Aw you look so incredibly beautiful! So glad I’ve found your gorgeous blog ^_^

    Katie // Words by Katie

  23. 4evajessie says:

    Such an amazing dress!!! would be the perfect dress for Coachella =P Are you going next year, Amy?

    Xx
    Jessie
    http://www.4evajessie.com

  24. BLOGGERS says:

    Very beautiful

    Reiss collection (final reductions)
    http://chicporadnik.blogspot.co.uk

  25. […] probably the easiest accessory to wear. My absolute favorite hats are by Lack of Color – another Australian label I am absolutely OBSESSED with. I could dedicate an entire post to Australian labels I adore. I […]

  26. […] be wearing all sorts of bright colors and patterns. I really love Australian labels (seen here, here, and here) so it makes sense that I fell in love instantly with this bright colored two piece set […]

  27. kristen says:

    This looks amazing on you, what size did you end up getting ? I’m 5’3″ and the fit on you is perfect which is exactly what I’m looking for !

  28. Wow super post looks gorgeous.

  29. Jen says:

    Hi lovely! May I ask what size you’re wearing? Thanks babe 😉

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